Best Brilliance about us

About Us

Crafting Legacies Since 2013

A Decade of Brilliance. For over a decade, Best Brilliance has stood at the intersection of fine artistry and modern innovation. What began as a personal passion for the perfect diamond has evolved into a global destination for those who refuse to settle for the ordinary.Unlike traditional retailers who act as middlemen, we are direct-to-consumer master jewelers. From responsible sourcing to the final polish, we maintain absolute control. We do not just sell jewelry; we craft symbols of your most significant moments.

13

Years of manufacturing excellence

10,000+

Unique custom pieces crafted

100+

Countries served worldwide

100%

In-house original designs

Guy Mendel, founder of Best Brilliance

“At Best Brilliance, we believe a diamond should be as ethical and innovative as it is beautiful. My goal was never to build just another jewelry brand, but to create a transparent sanctuary where quality is never sacrificed for a markup.”

Guy Mendel, CEO & Founder
Best Brilliance philosophy

The Best Brilliance Philosophy

Higher Standards. Direct Access. Our philosophy is simple: uncompromising quality at maker-direct prices. By removing retail markup, we invest that value back into what truly matters: higher-grade metals, superior stone selection, and more intricate, hand-finished settings.

When you choose Best Brilliance, you are not just buying a ring; you are joining a legacy of brilliance that spans generations.

Top one percent diamond standard

Why We Are Different

The Top 1% Standard. Best Brilliance is a vertically integrated manufacturer of fine lab-grown diamond and moissanite jewelry. We do not follow industry shortcuts; we set new ones.

  • Curated Selection: Only the top 1% of diamonds, curated by expert gemologists.
  • Noble Metals: Every piece is crafted in solid gold and platinum, never plated or hollow.
  • Made to Order: Zero inventory, every piece created specifically for you.
  • Factory-to-Finger: No middlemen, no retail overhead, only master craftsmanship.

Transparency in Every Sparkle

We invite you to see how it is built, not just how much it costs. We stand for:

  • YES to better diamonds and master-led craft.
  • YES to manufacturing transparency.
  • YES to jewelry that lasts forever.

The result is not a cheaper ring. It is a better one.