Budget-friendly payments at rates from 0% APR
Budget-friendly payments at rates from 0% APR
Fresh look. Enhanced experience.
Guy Mendel, Certified Gemologist
Every stone, examined by hand. Every order. Yes, it is harder. That is the point.
2013
The year Guy chose a stricter way to build fine jewelry.
100%
Every center stone is reviewed by our gemology team before setting.
3
Generations of diamond trade experience behind the Best Brilliance standard.
Two diamonds with identical paperwork - same color, same clarity, same cut grade - can look nothing alike in person. One sings. The other sits there. The certificate does not know the difference.
We do. Every center stone is examined by a gemologist on our team before it is set. Not a sample. Every one.
Selling fine jewelry online is expensive. Marketing, photography, and the systems that keep every made-to-order piece moving through production all have to be paid for.
The quiet shortcut
A slightly thinner shank. A lighter gold weight. A stone with a faint grey or brown tint the certificate does not catch.
The choice we made
Our prices reflect what it actually costs to do this properly - not what it costs to look proper on paper.
I was not willing to run a business on the assumption that paperwork was enough.
I am a certified gemologist, and I married into a family that has been in the diamond trade for three generations. Between us, we have seen what gets shipped against a clean certificate - and we have seen what should have shipped instead.
In 2013 I decided that was not going to be how this company operated. Twelve years later, that is still the hardest decision we make every day. And the most important one.
Your order moves through people who understand the piece, not a chain of anonymous vendors.
Gemologists who grade and review every center stone before it is approved for setting.
CAD designers model your ring before metal is cut, then master setters work to our spec.
A QC lead signs off on every piece, and a US-based customer team knows your order.
Order a ring. Open the box. Look at the stone in daylight, in lamplight, against your skin. If it does not move you, send it back - we will make it right or refund you, no debate.
That is the only proof that matters. Everything on this page is just me telling you why I am confident you will not need to.
- Guy