Privacy Policy

 

Last updated: March 25, 2025

Welcome to Best Brilliance Inc. (hereinafter "Best Brilliance," "we," "us," or "our"). This Privacy Policy ("Policy") describes in comprehensive detail our practices concerning the collection, use, disclosure, transfer, and security of your personal information through our website located at bestbrilliance.com ("Website"), as well as through interactions you have with us via phone, email, SMS/MMS text messaging, live chat, social media platforms, or any other channels (collectively, "Services").

We encourage you to carefully read this Policy in full to understand our practices and your rights. Your continued interaction with our Website or Services constitutes your agreement and consent to the terms herein.

 

 

1. Our Commitment to Your Privacy

At Best Brilliance, your trust and privacy are paramount. We pledge to handle your personal information with integrity, transparency, and the highest security standards. We will never sell, lease, trade, or rent your personal data to third parties for marketing purposes under any circumstance.

 

 

2. Detailed Information We Collect

2.1 Information Provided by You:

You may voluntarily provide us information during interactions, including:

Contact Information: Name, email, phone number, postal address.

Account Information: Usernames, passwords, account preferences.

Payment Information: Credit/debit card details processed securely through trusted third-party payment processors.

Communication Content: Emails, chats, texts, customer support queries, reviews, ratings, photos, videos, comments on social media, or other communications with us.

Referral Information: Contact details of friends or referrals (ensure you have consent before providing).

Identification Documents: Government-issued ID when required by law, for identity verification, anti-fraud compliance, or for secure deliveries.

2.2 Information Collected Automatically:

We automatically gather detailed technical and analytical data about your interaction with our Services, including but not limited to:

Device Data: IP address, browser type, device model, unique identifiers.

Usage Data: Visited pages, viewed products, timestamps, browsing duration, referring sites, clicks, searches, scrolling behavior, cursor movements (via tools like Microsoft Clarity).

Cookies and Pixels: Session and persistent cookies, pixels, tags, web beacons, and similar technologies to understand user behavior, provide personalized experiences, analytics, and targeted advertisements.

Geolocation: Approximate geographical location derived from IP address or precise location when permissions are explicitly granted.

2.3 Information from Third-Party Sources:

We may obtain additional data about you from authorized third-party services, including:

Social networks when you interact or connect through these platforms.

Marketing providers to enhance and validate the information we hold.

Fraud prevention and credit reference agencies to safeguard transactions and detect fraudulent activities.

 

 

3. Comprehensive Use of Your Information

We employ collected information in a responsible manner, specifically to:

Efficiently process and fulfill your orders, including order confirmations, payments, shipping logistics, and customer service.

Conduct identity verification, risk assessment, and fraud prevention activities.

Enhance and personalize your user experience through tailored recommendations, marketing communications, and promotions.

Understand, analyze, and improve the usability and performance of our Website and Services through detailed analytics.

Communicate administrative information such as policy changes, security updates, order statuses, and customer support notifications.

Ensure legal compliance with applicable international and local laws, regulations, and legal obligations.

 

 

4. Information Sharing and Disclosure

We share your personal information responsibly and selectively, including:

Service Providers: Secure payment processors, shipping couriers (such as FedEx), analytics providers (such as Google Analytics, Microsoft Clarity), and communication tools (such as Klaviyo, Attentive, Intercom) solely for delivering our services to you effectively and securely.

Legal Requirements: Disclosures as mandated by court orders, subpoenas, governmental requests, or to meet regulatory compliance obligations globally.

Fraud Prevention: Sharing information with credit bureaus, law enforcement, financial institutions, or other third-party providers to detect, prevent, investigate, or address fraud, security, or technical issues.

Business Transactions: Data may transfer during mergers, acquisitions, divestitures, restructuring, or asset sales. Your information remains protected according to this Policy.

 

 

5. International Data Transfers

Best Brilliance operates globally; therefore, your personal information may be transferred and processed internationally, including storage and processing in the United States. We ensure rigorous compliance with internationally recognized data protection frameworks, including Standard Contractual Clauses (SCCs), to safeguard your data during such transfers.

 

 

6. Security Measures

We deploy sophisticated technical, physical, and administrative safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or misuse. Our security measures include:

SSL encryption technology on all transactions and data transfers.

Secure and compliant payment gateways.

Regular vulnerability assessments and security audits.

Comprehensive training of our staff on data privacy practices.

However, no system or technology is completely secure, and we urge you to practice responsible password management and promptly notify us of any unauthorized activity.

 

 

7. Your Privacy Rights and Choices

As our valued customer, you have extensive control over your information, including rights to:

Access, update, correct, or request deletion of your personal data.

Object to processing or request restriction of your information in specific circumstances.

Withdraw consent for marketing communications at any time.

Request information regarding categories of data collected, sources, purposes, disclosures, and data retention practices.

To exercise any of these rights, please contact our privacy team at help@bestbrilliance.com.

 

 

8. California and European Data Privacy Rights

We comply fully with applicable regional privacy laws, including:

California Consumer Privacy Act (CCPA): California residents may request details about the categories of data collected, request deletion of personal data, opt out of data sharing practices, and receive disclosures on our privacy practices.

General Data Protection Regulation (GDPR): EU residents have the right to access, rectify, erase, restrict, object, and request portability of their data, as well as the right to lodge a complaint with their local data protection authority.

 

 

9. Data Retention

We retain your information only for as long as required to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. We periodically review data retention periods to comply with applicable laws.

 

 

10. Changes to This Policy

We periodically update this Privacy Policy to reflect changes in our practices, legal requirements, and customer feedback. Updates will be posted clearly on our Website with the effective date noted.

 

 

11. Contact Information

For further information, privacy inquiries, or to exercise any rights described herein, please contact:

Email: help@bestbrilliance.com

Postal Address: Best Brilliance Inc., 580 Fifth Avenue, Suite #1818, New York, N.Y. 10036 USA

Phone: +1 (866) 978-4466 (toll-free U.S.)

We appreciate your trust and confidence in Best Brilliance and are committed to maintaining the highest standards of privacy protection for our valued customers worldwide.